Contributed to publishing of three indie games (Furry Company, Retrace the Light, Sweet's Devil)

Built and managed Furry Company's X and Discord communities from scratch; released 90+ posts and gained 150+ followers in one month

Collaborated with 100+ KOLs across international scoial media; supported expo events including Shenzhen Animation Expo and ChinaJoy

Supported three gaming and two e-commerce campaigns; independently managed the Indonesia game promotion campaign

Secured 80+ KOL partnerships, 50+ signed collaborations, 1.5M+ video impressions, and 6.3% average engagement rate

Designed and executed a cross-national survey (N=94; participants from 30+ countries) to examine player entry pathways, narrative engagement, and transplatform participation

Conducted 14 in-depth semi-structured interviews with international players, content creators, and streamers; applied interpretive thematic analysis to identify how players produce emotional and social capital that circulates within game ecologies

Conducted 19 semistructured in-depth interviews with Chinese social media users (ages 18-30), focusing on participants' educational backgrounds, media literacy exposure, and news consumption habits

Conducted thematic analysis of a nearly 40,000-word interview corpus to identify and integrate verbatim participant quotations aligned with the study's conceptual categories, strengthening thematic claims regarding personalization, algorithmic risk, and credibility judgments